For starters, a large portion of the spots in a grocery store ad are actually paid placements by the product manufacturers. That “sale” on Coca-Cola? It’s likely that Coca-Cola - or a local distributor - paid your grocery store to have their product inserted into the ad. The price of that “sale” item is often unchanged from the normal price - the only reason it’s in the flyer is to put a few more bucks in the pocket of the grocery store itself.

I will be the first to admit I was naive as hell about this  stuff and I worked at a Grocery Store for many of my teenage years.  Great Read, I always new these were developed at the chain level and then passed down, makes sense now though why.  Good read.

The Simple Dollar » The Truth About Grocery Store Flyer

Potpourri grocery store flyers, advertising